Home Scheels’ Experiential Superstore Reaches 35 Locations With Central Texas Opening
August 31, 2026

Scheels’ Experiential Superstore Reaches 35 Locations With Central Texas Opening

Posted In: Retail Articles

Scheels, which presents a unique assortment of home, athletic, outdoor, apparel and hardware products, announced the opening of its newest location, in Cedar Park, TX, the company’s 35th store across 16 states and its second location in the Lone Star State.

The new 300,000-square-foot store offers more than 80 specialty shops within the single location, showcasing Scheels’ experiential spin on shopping supported by specifically trained staffers.

Beyond the product offering, Schools, ranked among the HomePage News Top 50 housewares retailers, offers such attractions as a 65-foot indoor Ferris wheel, a 16,000-gallon saltwater aquarium, a custom wildlife mountain, sports simulators and a café.

“We are thrilled to officially open the doors to Cedar Park Scheels and share our passion for experiential retail,” said Matt Hanson, the company’s CEO. “Our goal is always to deliver the best retail experience in the world, and this store represents our deepest commitment to that vision. We’ve created a true destination we believe will bring families together and create unforgettable memories for years to come.”

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