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May 5, 2022
Target Reshapes Leadership, Adds Guest Experience Officer
Posted In: Retail Articles

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In what the retailer characterized as a reorganization that would help it differentiate the customer experience, Target Corp. announced changes to its leadership team, including appointing Cara Sylvester executive vice president and chief guest experience officer to a new role at the company.

In addition, Target promoted Brett Craig to executive vice president and chief information officer and Matt Zabel to executive vp and general counsel.

The retailer went on to state that it has added Arthur Valdez, executive vice president and chief supply chain and logistics officer, to the Target leadership team. It also announced that Christina Hennington, Target’s executive vice president and chief growth officer, would assume responsibility for Target in India.

Sylvester will lead the strategy to further differentiate Target’s guest experience, the retailer maintained, with a focus on increasing personalization and attracting more customers whether shopping stores, website or app. Sylvester joined Target in 2007 and most recently served as the company’s executive vice president and chief marketing and digital officer.

Craig joined Target in 2008 and most recently was senior vp of digital. As previously announced, Mike McNamara, Target’s executive vice president and chief information officer since 2015, is retiring. With Craig’s appointment, McNamara will transition to a strategic advisory role through the end of January 2023.

Zabel joined Target in 2010 and most recently served as senior vice president of risk and employee and labor relations. In that role, he led Target’s internal COVID-19 task force, working across the organization to guide the retailer’s planning and response efforts. Valdez joined Target in 2016 and has helped transform Target’s supply chain network, enhancing its agility in meeting the evolving needs of the organization’s omnichannel guests, the company noted.

Hennington joined Target in 2003 and has supervised merchandising, product design and sourcing, as well as strategy, insights and growth. Her leadership of Target India will strengthen connectivity between the multidisciplinary team in the country and the retailer’s growth strategies, according to the company. 

“Guided by our purpose of helping all families discover the joy of everyday life and fueled by the most talented, committed team in retail, Target has experienced tremendous growth over the past two years,” said Brian Cornell, Target chairman and CEO, said in announcing the leadership changes. “The updates we’re making to our leadership team reflect the size and scale of our more than $100 billion business, while also positioning the company for continued momentum well into the future. I have tremendous confidence in these leaders and the value they bring to our organization as we work together to meet the needs of current and new Target guests.”

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