Home Target Promises Superior Back-to-School Shopping
July 16, 2021
Target Promises Superior Back-to-School Shopping
Posted In: Retail Articles

By Mike Duff

Contributing Editor

As it gets ready to enter the back-to-school shopping season, Target is promising deeper inventory on popular items, a superior shopping experience complete with a variety of fulfillment options and an assortment of owned and national brands at only-at-Target value prices.

The company has announced that more than 80% of this year’s back-to-school collection will cost less than $10, including deals in a wide range of product segments in particular, such as Room Essentials pillows for as little as $4, up&up notebooks for 99 cents, Cat & Jack graphic tees for $5. As part of the seasonal push, Target will offer college student dedicated savings from August 15 to 21, with $15 off for every $50 spent on household essentials. Back to college deals on Target.com already include storage bins for $4, three drawer rolling carts for $10 and cookware for $8. Target. com offers a range of room organization and decoration ideas, under designations such as Lounge Space, Decked Out, along with the products that consumers can purchase to get the look.

In setting up its back-to-school promotions, Target is positioning its seasonal presentations as fun one-stop-shops for busy parents and students, having developed vibrant displays and dedicated sections in stores, and interactive experiences online.

In addition, the retailer is offering shoppers tools such as School List Assist and College Registry that allow them to access their classroom supplies lists or college registries from their phones or computers, and give them the means to order everything at the click of a button. Consumers who create a college registry receive a 15% discount via Target Circle on items contained therein, Target pointed out.

Also, Target plans to again hold its Teacher Prep event, allowing teachers to sign up via Target Circle to receive a one-time discount of 15% off select classroom supplies and essentials. Teachers can get the discount from July 18 to 31, Target stated.

“Last year, we had our biggest back-to-school and college season ever, with an increased demand across our entire assortment,” Jill Sando, Target evp and chief merchandising officer, said in introducing the retailer’s back-to-school initiatives. “We know this year will be met with great enthusiasm from our guests as they prepare for a new school year, and we’re ready to meet every family’s needs. Whether returning to in-person learning, continuing to learn from home or moving into a dorm room for the first time, Target is prepared to help our guests with everything they need for the season with the best assortment, shopping experience and value all in one convenient click or trip.”

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