With health and fitness being a greater priority, especially after the holidays, Target has launched a new online wellness destination on its website that includes everything from vitamins and exercise equipment to massagers, hydration items, air purifiers and small appliances.
The company is launching the website by introducing more than a thousand new wellness-related products, with prices starting at just $1.99.
In store, shoppers will find a curated assortment of wellness-related products, including colorful fitness fashions from All in Motion that match an exclusive assortment of Stanley Tumblers and Bala Bangles for a coordinated look. Shoppers will also find prominent displays of other top wellness brands in departments, including health and beauty.
“Wellness has been redefined to encompass a more holistic way of living, and it’s also different for every person,” said Rick Gomez, Target executive vp and chief food, essentials and beauty officer, in introducing the initiative. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99.”