Target Corp has initiated its back-to-school and back-to-college promotional season, one that overlaps with Circle Week, the company’s entry into the Amazon Prime Day-led July discount event battle among major retailers.
Back-to-school/college merchandise already heads up the target.com landing page, which features products from meal and beverage containers to Crayola crayons under the heading Ace the First Day. A click through to a Ready for School page offers water bottles as a category unto itself along with lunch bags, schools supplies, classroom essentials and school list assist. Further down on the target.com landing page, and below a banner for the July 9-15 Circle Week, are four category click throughs under the Prep for College heading: furniture, bedding, storage and must-haves for college.In addition to a reiteration of furniture and storage, must haves include kitchen, appliances and decor assortments reached through their own click-through icons.
This year, Target stated, it is expanding the company’s Teacher Appreciation Event. Now, teachers get a one-time 20% discount on an entire shopping trip. In addition Target noted that it is bringing back a one-time 20% discount on an entire shopping trip for verified college students through Target Circle, the company’s free-to-join loyalty program.
“Our back-to-school and back-to-college assortment features a broad range of essentials that are priced right for all families,” said Jill Sando, Target executive vice president and chief merchandising officer. “From on-trend Cat & Jack outfits and fun and functional Room Essentials dorm décor, to supplies of all kinds from Mondo Llama and top national brands, Target has everything to help students from pre-K to college start the school year in affordable style. We’re also pleased to expand our 20% teacher discount across the entire store and on target.com, to provide teachers with even greater value on the items they need for their classrooms.”
