Housewares specialty retailer Sur La Table named retail and consumer products veteran Dan Goldman president.
Goldman previously has guided brand strategy at Banana Republic and Athleta, as well as corporate strategy and development at Gap Inc. Prior to that, he held leadership roles at The North Face, McKinsey & Company and Kurt Salmon, as well as brand management roles at Procter & Gamble.
Goldman (pictured above) joins Sur La Table as it accelerates the execution of its strategic vision, aiming to scale its audience and reach across channels, according to the company.
“Dan’s hire is one of the most important leadership decisions we’ve made as part of our aggressive growth strategy,” said Jordan Voloshin, CEO of Sur La Table. “As we continue to achieve our bold objectives and execute against a multi-year brand plan, we identified a leader with the rare ability to bridge vision and action. Dan’s expertise in brand storytelling and operations, alongside his team-first mindset, makes him exactly the right person to help bring our ambitious vision to life.”
Goldman’s appointment continues Sur La Table’s investment in new leadership and growth assets begun in 2024, the company reported. The company also acquired Seattle Coffee Gear earlier this year and brought in Elton Graham as chief marketing officer. Graham previously held roles for such brands as Gorjana, Glossier, Savage X Fenty and Amazon.
“I’ve always been inspired by brands with a rich heritage and real purpose,” Goldman said. “Sur La Table has been part of home kitchens and culinary journeys for over 50 years, ever since Shirley Collins opened the first store in Seattle’s Pike Place Market. I’m thrilled to help shape what comes next. The team has laid strong groundwork, and now is the moment to accelerate the path forward.”
