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October 12, 2021
Newegg Introduces In-App Livestream Shopping
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E-tailer Newegg Commerce is piloting its first app-based livestreaming platform, one that allows customers to interact with hosts while securing exclusive real-time deals available only on mobile during the livestream.

Newegg Live is a mobile-only medium, the company stated, delivering customer-facing livestreams. Now in a beta phase, Newegg Live will livestream weekly before scaling up as the e-tailer increases promotions later in the fourth quarter. Newegg previewed the new livestream to an audience of more than 10,000 users on September 1, showcasing 20 products over the course of the 90-minute event.

“We’ve always been committed to delivering a great mobile shopping experience,” said Montaque Hou, Newegg’s chief technology officer, in announcing the rollout. “But mobile engagement goes much deeper than simply shopping. Customers want to hear expert opinions about how products will fit into their lives and engage with those experts within the flow of the livestream. So we developed Newegg Live to allow customers to ask questions, comment and react in real time using features built directly into our Newegg mobile app.”

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