Home Home Highlights Neiman Marcus ‘Re-Introduction’
August 11, 2021
Home Highlights Neiman Marcus ‘Re-Introduction’

By Mike Duff

Contributing ditor

Neiman Marcus has launched a fall promotional campaign with a post-pandemic theme — “Re-Introduce Yourself” — across the women’s, men’s, children’s, home and beauty categories.

According to the retailer, the Re-Introduce Yourself theme encourages customers to embrace how they, the world and Neiman Marcus have changed and evolved over the past year. Developed by the company’s in-house creative team, the 360-degree marketing campaign will roll out across multi-media print and digital advertising, native content, social media and in-store visuals and events, Neiman Marcus related.

New and exclusive brands are at the forefront of storytelling involved, which invites customers to re-introduce themselves to the art of fashion and reframe their place in the modern world, Neiman Marcus noted, with new rules, new perspectives, and new self-expressions.

As the fall campaign begins, Neiman Marcus is emphasizing new home decor items on its website from Juliska, Anissa Kermiche, MacKenzie-Childs, Versace, Lladro and others. On the housewares side, Tea kettles and countertop storage items from MacKenzie-Childs get feature treatment along with Dolce & Gabbana and SMEG co-branded small appliances including an electric tea kettle, blender, juicer and toasters.

“The upward business momentum we’ve experienced has been an optimistic sign of new possibilities and a new world,” said Lana Todorovich, president and chief merchandising officer, Neiman Marcus. “This season calls for all of us to re-introduce who we are and what we’ve learned about ourselves. It’s time for Neiman Marcus to do the same, and we want our customers to not only meet us again but know that we’re in this together. We look forward to introducing them to new brands as part of our integrated luxury retail strategy and meeting them where they shop:  in our stores, on our website, and through our in-store and digital style advisors.”

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