Mullen Named JCPenney Chief Customer Officer

Mullen Named JCPenney Chief Customer Officer

JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
Neiman Marcus Promotes Fall Luxury

Neiman Marcus Promotes Fall Luxury

A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos.  In the just-launched...
Neiman Marcus Sets Hub To Propel WOW Strategy

Neiman Marcus Sets Hub To Propel WOW Strategy

To deal with changing times and changing approaches to retail operations, Neiman Marcus Group has announced a strategy that established a collection of corporate hubs to support its integrated working philosophy, the NMG|Way of Working or NMG|WOW. Neiman Marcus has...