Home Mark & Graham Targeting Wedding Occasions with Event Planner Weiss
May 8, 2023

Mark & Graham Targeting Wedding Occasions with Event Planner Weiss

Posted In: Retail Articles

Williams-Sonoma banner Mark & Graham has struck a partnership with popular event planner, Mindy Weiss that includes her curating wish lists for engagement, wedding, bridesmaid and groomsmen gifts from Mark & Graham’s assortment.

Weiss’ curated guide features a line-up of her Mark & Graham gifts that givers can personalize for a unique touch. Weiss earmarked the Celebration Wine Bowl, Wood & Marble Round Cheese Board and the Wood & Marble Wine Chiller for couples looking to entertain from the comfort of their home. To elevate game night, Weiss chose the Raffia Rummy Tile Game Set and Raffia Backgammon Set to include among the wish lists.

As the founder of Mindy Weiss Party Consultants, she has been creating one-of-a-kind events for over 30 years with imagination and the ability to customize occasions to ensure that no two are ever the same. In doing so, Williams-Sonoma noted, Weiss regularly uses Mark & Graham for gifting inspiration and product personalization for her clients.

To celebrate the partnership, Mark & Graham will invite consumers to participate in a wedding sweepstakes featuring prizes from Weiss and the Four Seasons Resort Scottsdale, Williams-Sonoma noted. The prize package is valued at more than $12,000 and includes a one-on-one hour-long wedding/event planning session with Weiss on Zoom valued at $5,000, a Two-Night Bachelorette Bash stay at the Four Seasons Resort Scottsdale for four guests, including Margaritas and manicures, and one-day pool cabana rental valued at $6,500, and an in-stock set of Mark & Graham Expandable Terminal 1 Carry On and Checked Luggage valued at $608.

“Mark & Graham is proud to collaborate with one of the most talented wedding planners in the world, who is renowned for creating events as unique as the couples they are for,” said Kate Lesher, vp of Mark & Graham, in announcing the initiative. “We look forward to sharing Mindy’s distinctive style and creativity present in her curated gift guide with our dedicated customers and those new to the brand.”

Weiss added, “I’ve worked in special events for many years, and one of the commonly asked questions I receive is what to gift a newly-engaged or newly-married couple. I often found myself recommending Mark & Graham for these special moments. The brand’s monogramming capabilities are similar to the one-of-a-kind events we create that showcase the couple’s personal taste. A custom gift offers a memorable and personal touch that will be treasured forever.”

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