To encourage consumers to consider autumn home projects, Lowe’s has assembled the #FallTogether Collective, a diverse group of 10 creators who will work with Lowe’s customers to help them bring their passion for the season to outdoor spaces.
In the promotion, customers can register for the Lowe’s #FallTogether Matchmaker Program on www.lowes.com/fallmatchmaker for the chance to be among the 50 registrants paired with one of Lowe’s Collective creators. Each person chosen will receive a virtual consultation, customized project plan and $500 Lowe’s gift card to help them upgrade and decorate their homes for fall. The collective includes lifestyle creator Sopha Rush, design and DIY expert Julia Marcum of Chris Loves Juli, and homestead hobbyist and environmental activist Jenny Ong.
Lowe’s has begun its official countdown to fall through Labor Day, Monday, September 6, by releasing daily DIY projects on Instagram created by the #FallTogether Collective and other Lowe’s experts.
“We know that fall is a seasonal favorite for millions of people and there are boundless ways to bring the season home, especially in outdoor spaces,” said Marisa Thalberg, Lowe’s evp, chief brand and marketing officer, in announcing the promotion. “By giving our customers access to some of the brightest creative minds in the home improvement space, our hope is to give every household the inspiration and advice they need to take their favorite season into their own hands so we can all fall together.”