As the company continues to expand its delivery network, The Kroger Co. announced the official opening of its newest customer fulfillment center, an Ocado-equipped facility in Dallas.
Powered by Ocado technology, the CFC will leverage advanced robotics technology, AI and creative solutions to establish a new customer experience for consumers in the Dallas-Fort Worth Metroplex.
The 350,000-square-foot customer fulfillment center will work in collaboration with spoke facilities located in Austin, San Antonio and Oklahoma City. Each spoke facility will serve as a last-mile cross-dock enabling Kroger Delivery to expand its services to more customers.
“Kroger’s fast-growing seamless ecosystem takes the promise of zero compromise to the next level, with Kroger Delivery bringing the freshest food and quality ingredients to your own doorstep, when you want it, how you want it,” said Bill Bennett, Kroger vice president and head of e-commerce. “Customers can use Kroger.com or the Kroger app to check the weekly circular, select personalized digital coupons, search products by dietary preference and ultimately place their delivery order, saving time and money.”