At a time when major retailers are introducing initiatives to build firmer customer relationships, The Kroger Co. is launching a paid extension of its existing free loyalty program.
Boost offers two annual membership levels, one at $59 providing free next-day delivery and one at $99 providing free delivery in as little as two hours, both on orders of $35 or more, Kroger noted. Boost members also receive double fuel points for every dollar spent as well as special discounts on Kroger’s Our Brands including Murray’s Cheese, Vitacost, Home Chef, Simple Truth and Private Selection.
Kroger has piloted Boost across four of its divisions, resulting in a growing number of new members and a significant increase in delivery sales as compared with divisions not offering memberships, the company maintained. Now, Kroger will expand Boost to customers shopping its portfolio of banners across the United States from QFC and Fred Meyer in the Pacific Northwest to Kroger and Harris Teeter in the Southeast.
“As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as delivery,” said Yael Cosset, Kroger senior vp and chief information officer, in announcing the membership program rollout. “We are committed to consistently delivering a best-in-class seamless experience with zero compromise, the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices.”
