More Kohl’s customers will be able to visit dedicated Babies”R”Us shops this fall as the company expands the dedicated in-store presentation of baby gear, nursery products and gifting items to 56 more locations.
The shops feature a curated lineup of go-to merchandise from popular brands, including feeding products, strollers, car seats, toys and nursery decor, Kohl’s stated, centered around an exclusive Babies”R”Us collection featuring bibs, blankets and crib sheets. A Babies”R”Us gifting assortment will roll out to all Kohl’s stores this fall, according to the company, and include a range of products priced under $25.
The new Babies”R”Us shops will debut in across the United States during September, in time for the holiday selling season, and most of the new shops bulk will bow in California and Texas, the retailer noted.
