Ikea is launching an initiative dubbed Green Friday through the month of November highlighted by an expansion of its Buy Back & Resell furniture initiative but featuring other programs that will advance and highlight its sustainability efforts as well.
The company is launching a Sustainable Living Shop at all stores nationwide as part of the larger Ikea Green Friday initiative. The shops will be dedicated sections in each store that make it easier for customers to shop for sustainable products across the Ikea assortment. The shops also will provide solutions and tips to make sustainable living easier and more affordable, Ikea stated, with the goal of enabling customers to make effective climate actions in their everyday life.
The company also plans to turn Black Friday green by offering participants in its Ikea Family loyalty program discounts on sustainable home solutions that combat pollutants, use renewable resources, or come from recycled materials, Ikea announced. Discounts will include items from various parts of the Ikea assortment from furniture to food. The bargains involved will launch at Ikea U.S. stores nationwide on November 26 and continue through November 29.
The Buy Back & Resell service, piloted at Ikea’s Conshohocken, PA, location, is expanding to 33 stores across the U.S. from November 1 through December 5. Under the program, Ikea Family members can sell back their gently used Ikea furniture in exchange for store credit.
“Ikea is on a journey to become a circular and climate positive business by 2030,” said Javier Quiñones, the company’s U.S. president and chief sustainability officer, in announcing the initiatives. “As part of this goal, we are proud to launch the Ikea Green Friday campaign and execute the national rollout of our Buy Back & Resell service in the U.S. this year. We want to help create a sustainable movement in society, and inspire our customers to acquire, care for and pass on IKEA products in more sustainable ways.”