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July 15, 2022

Crate & Kids Revamps Registry

Posted In: Retail Articles


To make its use easier, Crate & Kids is relaunching its baby registry with a design-first focus that makes registration simple and offers an expanded assortment of baby and nursery gifts that reflects personal styles.

The new features, Crate & Kids stated, will help the baby registry program deliver a seamless, simplified and supportive digital experience for families and gift-givers.

The updated baby registry offers innovative upgrades on Crate & Kids furniture, decor and playtime favorite, the retailer noted. It guides new parents through the registry set-up function and gives parents the option of working with The Design Desk at Crate & Kids to express their preferences in a shoppable registry for family and friends, as well as to get advice on what to add to their registry based on their unique style and needs.

Parents who tap Crate & Kids to build their baby registry can access one-click registries, mobile app management, a “thank you” manager, curated baby bundles, up to 15% completion discount, free shipping on orders over $49, and access to registries from Crate & Kids’ design partners including Odette Annable, Leanne Ford, Jenna Ushkowitz and Taylor Giavasis, to provide inspiration for their own efforts.

“We wanted to reinspire the process around building a baby registry with a fresh, modern approach that focuses on celebrating and supporting our parents-to-be,” said Alicia Waters, executive vp, Crate & Barrel and Crate & Kids, in introducing the revamped registry. “Crate & Kids is making the registry process easier every step of the way, whether that’s helping parents choose eco-friendly products, determining the right quantity to add to a registry or designing their dream nursery. The Design Desk at Crate & Kids is the destination for design inspiration and guidance for real families.” 

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