Bed Bath & Beyond is renewing an important facet of the retail brand’s former operation with the relaunch of a gift registry said by parent Beyond to represent a dynamic evolution of the previous registry program.
The reintroduction comes as a partnership with gifting platform and software provider MyRegistry and redefines how customers shop life’s major milestones, from weddings to birthdays to graduations and college prep, Beyond reported.
The registry design emphasizes convenience and ease of use with several features:
- Social Sharing. Seamless registry access to social media, planning sites and email.
- Live Gift Feed. Real-time display of gifts wanted versus purchased and product recommendations that can add popular items to a registry with one click.
- Real-Time Pricing Integration. Users can shop directly from the registry to ensure the best pricing.
- Built-In Gift Management. Sends and tracks thank you notes to help the registry owners stay organized.
- Native Registry Checkout/Fulfillment. Transactions and fulfillments remain live on the site, ensuring easy delivery and support.
- Completion Discount. A one-time 20% completion discount is provided for items not purchased from the registry.
The new Bed Bath & Beyond gift registry integrates with the myregistry.com platform and its vast product catalog to supplement Bed Bath & Beyond’s extensive offering. Consumers can establish a registry at bedbathandbeyond.com/registry, or, if they choose, they can create a multi-retailer registry at myregistry.com and add Bed Bath & Beyond products.
“Bed Bath & Beyond has long been a go-to destination for life’s special moments, but the registry experience in general hasn’t evolved much over the last 20 years,” said Dave Nielsen, Beyond president and interim CEO. “This partnership with MyRegistry was designed to innovate and elevate the experience for gift-givers and registrants.”
Nancy Lee, president of MyRegistry, noted, “Our collaboration with Bed Bath & Beyond is a perfect synergy. We’re combining their leadership in home and lifestyle products with our expertise in registry technology to offer a uniquely personal and flexible registry experience. This partnership is all about empowering customers to celebrate their unique stories and life stages with a registry that’s as adaptable and dynamic as they are.”