To get another early jump on the holiday season after its October Prime Big Deal Days promotion, Amazon has announced that its Black Friday selling event will begin on Friday, November 17.
Then, Amazon will continue to offer seasonal savings throughout its Cyber Monday weekend promotion starting Saturday, November 25, and running through Monday, November 27. Deals then will include discounts on Casper, Ninja, CeraVe, and Helly Hansen items.
Amazon maintained that new deals will drop as often as every five minutes during select periods throughout the events, with the most up-to-date listings on amazon.com/blackfriday and amazon.com/cybermonday.
In a sporting twist on promotions, the New York Jets will take on the Miami Dolphins during the first-ever Black Friday NFL game on November 24, with coverage beginning at 1:30 p.m. Eastern time, Amazon will give viewers the chance to shop deals from brands, including TCL and Dyson during the game, which anyone with an Amazon account will be able to stream on Prime Video.
Amazon will also offer a gift picks list for the holidays so shoppers can find popular and trending products, as well as Customers’ Most-Loved gifts for highly-rated gift ideas across toys, home products and electronics. Shoppers can also scroll Inspire on the Amazon Shopping app and Shop by Interest to see shoppable photos and videos created by influencers, other customers and brands. Customers can find deals and gifts from actress Sarah Jessica Parker and Amazon Influencers Emily Mariko, Aimee Song and Jackie Aina, as well as bargains from celebrity brand favorites, including the Paris Hilton Housewares Collection, Betty Buzz by Blake Lively, Ayesha Curry Home Collection, Lemme by Kourtney Kardashian Barker and the Martha Stewart brand.
Shoppers will find personalized deals on products previously purchased with the Buy Again deals feed and on items previously saved to lists. Then, they can get deal recommendations based on browsing history with Keep Shopping For.
Customers also can get personalized deal notifications from Alexa up to 24 hours in advance on eligible items in their wish lists, carts or Saved for Later lists. Consumers can keep an eye on personalized deals throughout the season by saying, ”Alexa, what are my deals?” They can also ask Alexa to remind them of deals once they are live or ask Alexa to make a purchase when a deal is current by saying, “Alexa, buy it for me.”
All season long, Amazon shoppers can discover and shop incredible gifts from small businesses—including Black-owned, woman-owned, military family-owned, Hispanic-owned, Asian and Pacific Islander-owned, and LGBTQIA-owned operations—at amazon.com/supportsmall, the company pointed out. Not only that but they can explore unique gift ideas in the Oprah’s Favorite Things Gift Guide at amazon.com/oprah or the Small Business Gift Guide at amazon.com/smallbusinessgiftguide.
Among Amazon’s Black Friday deals:
- Save up to $400 on select De’Longhi coffee and espresso machines
- Save up to 44% on select Ninja kitchen appliances
- Save up to 43% on select Shark hair care products
- Save up to 42% on Bissell Little Green, CrossWave and HydroSteam vacuums
- Save up to 30% on select Dyson vacuums and air purifiers from November 22-27
- Save 25% on Ruggable x Sarrah and Verena washable rugs
Cyber Monday Deals include:
- Save up to 46% on select Instant Pot kitchen appliances
- Save up to 37% on select Vitamix blenders and on select KitchenAid mixers and kitchen appliances
- Save up to 30% on select Casper mattresses
- Save up to 30% on select Nespresso coffee machines
- Save up to 20% on select Ninja premium bakeware and on select Breville espresso machines
