Prime Big Deal Days return to Amazon October 6–7 with bargains spread across more than 35 product categories supported by free delivery.
Amazon reported the early fall promotion will kick off its year-end shopping season with 48 hours of savings for consumers who are part of the company’s Prime membership program. From October 6 at 12:01 a.m. Pacific Daylight Time, Prime members can shop discounts on popular brands and everyday essentials, as well as fall entertaining, harvest home décor, Halloween prep and other seasonal products. The promotion also spotlights the beauty category and early holiday gifting, Amazon noted.
The company already has started rolling out early price cuts on devices, Kindle and Amazon Music.
Throughout the promotion, new discounts will appear as “Today’s Big Deals,” limited-time offers featuring some of the best savings available during the event, Amazon maintained. The company plans to drop slated mark downs three times daily at midnight, 8 a.m. and 1 p.m. PDT from brands such as Shark, Princess Polly and Soundcore by Anker. Prime Big Deal Days also will deliver bargains on brands new to Amazon alongside trending merchandise and new product releases across kitchen, home beauty, fashion and tech, all available while supplies last.
For fall hosting, Amazon will offer savings on charcuterie boards, slow cookers, entertaining sets, game day snack bundles and home upgrades such as blankets, seasonal candles and throw pillows from UGG, Nest New York and Barefoot Dreams, among other labels. Consumers shopping the Prime event will Discover Amazon’s Top 100+ Deals on Halloween finds including costumes and accessories, candy and decorations.
Then, the Amazon Holiday Shop will focus on festive décor, holiday entertaining essentials and curated gift collections. The shop will include curated assortments under the designations Gifts for Her, Gifts for Him, Gifts for Kids, Christmas Déco and Cozy Finds, with Top lists directing consumers to popular products. In 2026, Amazon asserted, consumers will find more items exclusive to its Holiday Shop than has ever been the case before. In addition, Amazon Haul, the company’s ultra value operation, is stocking seasonal décor and fashion items including mugs, candles, blankets and pajamas starting at $1, plus up to 50% off game day essentials.
“Once fall arrives, there’s so much to get ready for, the hosting, the decorating, the holiday gifting and Prime Big Deal Days makes it easy to check it all off while saving,” said Carmen Nestares, Amazon vice president of North America Marketing and Prime Tech.
