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November 15, 2021
Amazon Plans Bigger Black Friday with Home Goods
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Amazon intends to offer more Black Friday deals than ever before. The company announced a 48-hour event starting on Thursday, November 25, delivering bargains on housewares and home decor.

Among the deals that consumers will find starting November 25 are 40% off savings on kitchen appliances from Instant brand as well as discounts up to 43% off on robot, cordless, and upright vacuums from Shark and discounts up to 30% on air purifiers from Levoit and Coway, Amazon indicated. In addition, the company will offer select furniture up to 15% off.

As it approaches the holiday season, the product curations Amazon is offering in association with its Black Friday push, the company noted, includes a page devoted to Oprah’s Favorite Things, which include a Tovala Smart Oven + Meals for $239.99, a Material Knife Set for $195, a Yedi Total Package Breadmaker for $119.95, a Clevr Latte Starter Kit for $59.20, A GreenPan 10-piece Ceramic Nonstick cookware set for $669.95, a WONDERFFLE The Stuffed Waffle maker for $49, a Beast Blender + Hydration System for $185, a PhoneSoap UV Sanitizer Wand for $199.95, an Aarke Carbonator 3 for $249, a Skyros Cantaria Breakfast Cup for $64, a Corkcicle Commuter Cup for $39.95 to $47.95, Casafina Baking Dishes, $83 to $90, Blueair Health Protect Air Purifiers for $607.99 to $1,299.99, etuHOME✖️COCOCOZY Serving Boards for $189 to $210, an Elbee Home Space Saving Baking Set $49.99, a SnappyScreen Touchless Sanitizer for $63.96 to $79.95, a Philips One Electric Toothbrush by Sonicare for $23.95, and a Kinship Collection Organic Salt Cellar for $43.

An Experts’ Gift Picks Gift Guide includes products selected by celebrities such as actor Jessica Alba, YouTube personality Jojo Siwa, influencer duo Aint Afraid and gold medalist Suni Lee, whose feature picks included a Vitamix Professional Series 750 Blender at $547.09. Then the Luxury Stores Gift Guide features among other items a range of candles including those from D.S. & Durga.

Amazon is also planning particular discounts on its own brands with up to 30% on home products, tech accessories, men’s and women’s fashion, and up to 35% on fitness and wellness essentials. Tools, Garden, and Automotive deals include up to 30% on select AeroGarden indoor gardens.

Amazon pointed out that its independent selling partners will offer their own deals throughout Amazon’s 48-hour Black Friday event, including those from women-owned, military family-owned and Black-owned businesses.

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