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December 14, 2021

Amazon Palm Pay System Rolling to North American Airports

Posted In: Retail Articles

Just-wave-your-hand-to-pay purchasing is emerging from Amazon and heading to airports across North America.

Hudson, with more than 1,000 outlets in airports, commuter hubs, landmarks and tourist destinations in North America, has announced it has become the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One.

The rollout will boost the Amazon payment system’s profile, in this case among travelers who don’t shop in those of its stores that offer the wave-and-go technology.

Amazon One already is available to Hudson Nonstop shoppers at Love Field Airport in Dallas and Midway International Airport in Chicago. At the two Hudson’s locations, travelers can enter and pay either by inserting a credit or debit card or by hovering a palm over the Amazon One device at the store’s entry gate. First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of the Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store. Travelers who have previously enrolled in Amazon One at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up, or Whole Foods Market stores can simply hover a palm over the Amazon One device at the entry gates to enter Hudson Nonstop. On exit, a charge incurs for selected items via a traveler’s Amazon One ID.

“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,” said Jordi Martin-Consuegra, Hudson CEO, in announcing the payment system rollout. “With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travelers and partners.”

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