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January 10, 2024

Amazon Announces ‘Buy with Prime’ Salesforce Integration

Posted In: Retail Articles

Amazon has announced it will make Buy with Prime available for Salesforce Commerce Cloud integration. 

With the deal, merchants with Salesforce can integrate Buy with Prime into their existing shopping function. Buy with Prime for Salesforce offers merchants several new features, including the ability for shoppers to search and filter for Prime-eligible items as well as purchase Prime-eligible and other items in the same order. The integration will help Salesforce merchants connect with new shoppers and increase conversion by offering the convenient shopping benefits of Prime, Amazon maintained, including fast, free delivery, a trusted checkout experience, 24/7 live chat support, and hassle-free returns.

Buy with Prime for Salesforce has already begun rolling out today on an invitation-only basis to select Salesforce merchants. It will become available to all Salesforce Commerce Cloud merchants based in the United States via the Salesforce AppExchange later this year.

“Buy with Prime for Salesforce Commerce Cloud builds on our efforts to help e-commerce businesses drive profitable growth and superior shopping experiences,” said Michael Affronti, Salesforce senior vp and general manager of Commerce Cloud, in announcing the deal. “As companies look to scale and drive brand loyalty among new and returning shoppers, Buy with Prime offers Salesforce merchants a powerful tool to attract millions of Prime members and grow their businesses through the trusted Prime shopping experience.”

Peter Larsen, Amazon vp of Buy with Prime, added, “The Buy with Prime integration with Salesforce Commerce Cloud empowers merchants to offer their shoppers a new yet familiar purchasing option directly within their digital storefronts. Now, with new features that build Buy with Prime seamlessly into search, cart and checkout, Salesforce merchants have even more flexibility and functionality to provide Buy with Prime while maintaining control over their stores’ look and feel.”

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