Home At Home, Laila Ali Collaborate on Housewares & Decor
October 28, 2021
At Home, Laila Ali Collaborate on Housewares & Decor

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In a housewares and décor initiative, At Home has launched an exclusive collection with the athlete, wellness advocate, author and TV personality Laila Ali featuring hundreds of items from wall art to bedding to kitchen and dining for prices as low as $4.99.

Laila’s feminine, modern aesthetic informs the products, At Home stated, one that features pieces that inspire and create an environment where purchases can build memories with family and friends. Ali took the color palette of blues and neutrals from her own wardrobe, including runway looks, and designed every item in collaboration with At Home’s trend and buying teams to address the needs of families and working moms.

The line includes several exclusive prints that incorporate her iconic butterfly, inspired by her father Muhammad Ali’s famous quote, “Float like a butterfly, sting like a bee.” She also worked with At Home’s merchants and factories to develop environmentally clean kitchen items at value prices, as well as high-quality marble and natural stone serving pieces perfect for entertaining, At Home maintained.

“Laila has brought together the mindset of a world champion athlete and her passion for modern living to create her first lifestyle collection exclusively with At Home,” said Chad Stauffer, At Home chief merchandising officer. “This collection is chic, boldly feminine and impeccably curated. Customers can get elevated designs and a luxurious look at a great price.”

Ali noted, “I’m all about encouraging people to be the greatest version of themselves by living their healthiest lifestyle. Now more than ever, home is a sanctuary, and I collaborated with the At Home creative and merchant teams to help customers create a place to recharge and refresh. This line is modern and refined, yet still inviting and comfortable.”

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