W.C. Bradley Co. has launched Outdoor Brands, LLC, a business-to-business trade brand that will oversee the operations of Charbroil, Pit Boss and Oklahoma Joe’s in a move intended to reinforce and strengthen partnerships with key stakeholders.
While the launch of Outdoor Brands will bring all three under a single business entity, each brand’s unique identity will be maintained, according to W.C. Bradley. The introduction is a step in aligning the company’s operations and building stronger synergies across its outdoor cooking portfolio, the company reported.
“This launch represents an important step forward,” said Thomas A. Penner, Outdoor Brands group president. “Outdoor Brands, LLC brings greater focus to how we operate in the market and gives us a strong foundation to drive future success without changing what our brands stand for and how our consumers experience them.”
While Outdoor Brands aims to strengthen brand distinction in the market, the company’s product offerings, consumer experience and core values, including its commitment to quality and innovation, remain unchanged, said the company. The company reported there are no planned changes to the names or branding of Charbroil, Pit Boss or Oklahoma Joe’s.
