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March 25, 2024

Umbra Names Zadorsky EVP, Marketing & Business Development

Umbra Ltd., known for its original modern designs in housewares and home décor, named Paul Zadorsky executive vice president, marketing and business development, effective April 1, 2024.

Zadorsky has more than 20 years of senior leadership experience, including the past seven years in strategic development and plan execution on a global scale. He most recently was executive vice president of Crayola International for Hallmark Inc.

“(Zadorsky) has extensive experience in running global organizations, with a passion for product development and building brands,” said Les Mandelbaum, Umbra Ltd. president, CEO and co-founder. “Paul’s experience in strategic thinking, building teams, and growing brands — especially within the digital landscape — will be a focus for him at Umbra.”

Zadorsky said, “The foundation built over the past 45 years, the people and the growth trajectory for the brand is what excites me. As the industry evolves, whether it be the way consumers interact with a brand or the way we partner with the customer, Umbra has always remained relevant by constantly changing and we will continue to follow this path.”

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