Home textiles and decor company Town & Country Living announced it plans to launch a new Lenox bath collection through a licensing agreement with the 135-year-old American tableware brand.
Town & Country reported it plans to debut the licensed Lenox bath line September 14 at the New York Home Textiles Market, with retail availability planned for the first quarter of 2027.
The new bath collection is inspired by Lenox’s signature expression, “Bring Beauty to Every Home,” according to Town & Country. The assortment will include design-coordinated bath towels, shower curtains and accessories, countertop accessories, bath rugs and mats.
“Lenox has helped define American elegance for generations, and its distinctive design sensibility translates beautifully into the bath,” said Susan Wojewoda, chief revenue officer of Town & Country Living. “Together, we are creating a comprehensive collection that combines Lenox’s rich design heritage with Town & Country Living’s expertise in home textiles and coordinated product development.”
“At Lenox, we believe thoughtful design can make everyday moments feel more meaningful,” said Raul Ruiz, chief brand and portfolio officer of Lenox Corporation. “This partnership with Town & Country Living allows us to bring Lenox’s distinctive combination of timeless design, heritage, and inviting warmth into the bath category, giving consumers a new way to create a beautifully coordinated and elevated home.”
The Lenox Coordinated Bath Collection will debut at the New York Home Textiles Market beginning September 14, 2026,
