Therabody has updated four products in its lineup to make recovery, beauty and stress relief more attainable and effective.
Rather than reinventing what works, Therabody focused on evolving its best-selling devices with meaningful improvement backed by clinical research, the company reported.
This launch includes the TheraFace Mask Glo, what Therabody describes as its “most attainable” LED mask to date, along with three new Theragun devices: the TheragunSense (2nd Generation), TheragunPrime (6th Generation) and Theragun Mini Plus (an expansion of the Plus series with heat included, and cold + vibration sold separately).
“We’re empowering people to live better, longer, healther lives wth more precision and ease than ever before,” said Monty Sharma, CEO of Therabody. “At the heart of our vision is to constantly innovate and make advanced performance, wellness and beauty technologies widely available – and this new lineup reflects that, from our most attainable LED mask yet, TheraFace Mask Glo, to our first Theragun designed specifically for stress relief, Theragun Sense.”
To amplify the launches, Therabody is utilizing ambassador campaigns:
- Model Kendall Jenner, the brand’s newest ambassador, front’s “Glo Your Own Way,” a campaign introducing the TheraFace Mask Glo, highlighing its clinically-proven benefits, comfrot and convenience by showcasing how Jenner can use the device anytime through a beauty-centric lens.
- Athlete Josh Allen, Therabody’s first-ever performance advisor, leads “Mini Josh” which showcases the portability and multi-therapy power of the Theragun Mini Plus, his go-to device for quick, on-the-go recovery.
- On October 31, Therabody will be featured in the season finale of NBC’s “On Brand with Jimmy Fallon,” where Allen will make a cameo as contestants are challenged to create a campaign featuring the new Theragun Sense (2nd Generation).
“Josh, Kendall and the On Brand Agency have experienced the benefits of Therabody firsthand, so when we designed these campaigns, we leaned into what they genuinely care about: performance and recovery for Josh, results and conveniences for Kendall,” said John Solomon, chief marketing officer for Therabody. “But more importantly, they represent the feedback we hear from our customers every day: make recovery go where I go, make stress relief easier, make wellness more attainable. These upgrades are about making the products people already love work harder for their unique lifestyles.”
TheraFace Mask Glo ($379.99 retail)
This clinically-proven, dermatologist-approved and FDA-cleared LED mask is designed to deliver glowing, healthier-looking skin in just 12 minutes. It features Red, Red + Infrared and Blue light therapies powered by PrecisionLED Technology with 504 medical-grade lights to improve radiance, firmness and overall skin health and reduce sagging, fine lines and undereye wrinkles. The lightweight cordless design alllows for hands-free comfort while the VibraWave technology offers a gentle scalp massage.
Theragun Mini Plus ($279.99)
This travel-sized device combines Theragun’s percussive massage with rapid heat theapy – warming up to 131°F for faster results. It is designed for recovery on the go, helping boost circulation, ease soreness and accelerate recovery anytime, anywhere. It has three heat levels, three massage speeds and full compatibility with the company’s Multi-Therapy Plus Attachments, including Cold and Vibration Therapy.
Theragun Sense, 2nd Generation ($299.99)
The second generation Theragun Sense is the only Theragun specifically for relaxation, designed to make stress relief effortless. It uses precision percussive therapy and guided routines displayed directly on its enhanced LCD screen. It comes with four preloaded wellness routines focused on relaxation, tension release and better sleep, and allows users to save up to five more customized programs from the Therabody app. It offers live pressure feedback and five adjustable speeds.
Theragun Prime, 6th Generation ($329.99)
The sixth generation Theragun Prime is the company’s most durable device yet, built with an impact-resistant rubber exterior and reinforced corner to withstand drops up to ten feet. It delivers powerful percussive therapy, designed for intense training, outdoor use and everyday recovery. It has five speeds, simple one-button controls and the company’s patented triangle grip.
The full lineup is available now on Therabody.com and through select retail partners including Best Buy, Target, Ulta, John Lewis, Harrods and other premium retailers worldwide.
