Reduce, an Atlanta-based reusable drinkware company, announced its nationwide Walmart debut with five new colors, two exclusive summer-centric designs and a new product.
The Reduce Cold1 40-ounce tumbler, which has become its most sought-after product, will be available at the retailer in new seasonal Sunrise and Wave patterns at the Walmart exclusive price of $19.88. The company’s newest product, Aspen, an insulated glass tumbler, is making its national debut at the retailer. In total, there will be 20 Reduce SKUs for shoppers to choose from at Walmart stores across the United States.
The latest Cold1 version keeps drinks colder longer, features new ounce markings on the cup’s interior to track hydration, offers an easy-to-grab handle and incorporates a patented 3-in-1 Sip It Your Way lid that allows users to sip, drink or gulp, Reduce noted. A Soft Sit base creates a gentle and quiet landing for the tumbler. Then, the updated Cold1 collection is more cupholder-friendly, Reduce asserted, fitting within most standard-sized cup holders. The Aspen glass tumbler features borosilicate thermo-shock glass with a vacuum-insulated stainless steel cover and an extra-large straw that suits smoothies and boba tea, the company pointed out. It comes in five colors and keeps drinks cold for up to 12 hours.
Walmart shoppers can also purchase the Reduce Hydrate Pro, a slim 32-ounce insulated bottle with a leak-proof lid and silicone straw. For shoppers looking for the summer Sunrise and Wave prints but not ready to commit to a 40-ounce cup, Reduce stated that it would make the prints available on 34-ounce tumblers.
“Seeing this bright, bold Reduce display on the shelves of the nation’s largest retailer is an exciting milestone in our 17-year company history,” said company CEO Ken Kreafle, in announcing the Walmart expansion. “We’re grateful for Walmart’s partnership to bring high-quality and affordable drinkware to even more consumers across the country.”
