During 2021, the Oggi Beer Tower has increased in popularity among consumers and has become one of the most popular products from the Oggi Barware Collection, according to the company.
Since its debut in 2014, the Beer Tower has been improved steadily based on consumer feedback. The clear plastic 3-quart beer tower can hold up to six pints of beer, and the addition of a removable ice tube allows drinks to remain cold, eliminating the need for an ice bucket.
The beer tower was designed to be a fun and convenient way to serve a large batch of drinks to a crowd and spark conversation while being practical and adding value to a consumer’s life.
Will Symonds, president of Oggi, said, “After a pandemic year, people are ready to gather and have fun again, and entertaining at home is seen as safer, more affordable, and an opportunity to share your home with loved ones. A beer tower is a great statement piece that is both practical and fun but also sets the tone for a gathering with friends and family. The more people share fun experiences featuring their Oggi Beer Tower, the more people want to replicate that experience and that is why we are seeing such growth with this product.”
The Oggi Beer Tower is available now with an MSRP of $79.99.