Home SharkNinja Sets Up Star-Studded Holiday Campaign With Q3 Sales Gains
November 4, 2026

SharkNinja Sets Up Star-Studded Holiday Campaign With Q3 Sales Gains

SharkNinja beat a third-quarter analyst estimate and updated its guidance, touting strength across its business as it heads into the 2026 holiday sales season.

At the same time, SharkNinja unveiled the final spot in its first-ever holiday marketing campaign, featuring global brand ambassadors Aryna Sabalenka, Kevin Hart, David Beckham and Tom Brady (pictured above, L-R) expressing their love of Shark and Ninja products during a holiday house-sitting assignment.

SharkNinja net income increased to $338.4 million, or $2.39 per diluted share, versus $188.7 million, or $1.33 per diluted share, in the year-earlier quarter, the company maintained.

Adjusted for one-time events, net Income increased $330.9 million, or $2.34 per diluted share, versus $213.4 million, or $1.50 per diluted share, in the quarter a year prior.

Zacks Investment Research consensus estimates called for adjusted diluted earnings per share of $1.89 and revenue of $1.86 billion.

Net sales were $1.98 billion, up from $1.63 billion in the year-before quarter, SharkNinja pointed out. Operating income was $442.9 million, versus $262.9 million in the year-previous period, while adjusted operating Income was $425.5 million versus $289 million.

SharkNinja reported highlights from the quarter year over year:

  • Cleaning Appliances net sales advanced 4.1% to $617.2 million, driven by the corded and cordless vacuums segments.
  • Cooking and Beverage Appliances net sales advanced 36.6% to $597.7 million, driven by sales of the Ninja Luxe Café espresso machine and the strength of the Ninja Crispi.
  • Food Preparation Appliances net sales advanced 18.3% to $485.5 million, driven by strong growth in the blending segment.
  • Beauty and Home Environment Appliances net sales advanced 45.8% to $276.1 million, driven by continued strength in the skincare, air purifiers, and fan product portfolios.

In updating its fiscal year outlook, SharkNinja stated it expects net sales to increase by 18% to 19% year over year versus past guidance for 16% to 17%, and adjusted net income per diluted share to come in between $6.65 and $6.75 versus past guidance for between $6.45 and $6.55.

Mark Barrocas, SharkNinja CEO, said, “Q3 net sales grew 21.2%, marking our second consecutive quarter above 20% and our 14th consecutive quarter of double-digit growth. Our topline strength was well balanced across domestic and international, with tremendous performance across channels, categories and geographies. We believe this reflects our evolution into a consumer technology company operating at hyperscale, which shows up in what we make, how we market and sell, how fast we learn, and how far we reach. The strength of our three-pillar growth strategy is reflected in our results, from our entry into water filtration with the Ninja HydraSense, to new innovation in our core franchises, to the best net sales quarter ever in our Latin America distributor markets. Scale drives success, and success builds more scale. It’s a positive flywheel, and we are just getting started. I have never been more excited to be in business, and we believe our advantages are poised to deliver exceptional results as we head into the holiday season.”

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