SharkNinja has launched the BreatheClear Max with NeverChange, an air purifier designed to address growing consumer focus on indoor air quality as part of overall home wellness.
The launch comes as SharkNinja points to research it commissioned indicating that consumers are placing greater emphasis on air quality but have yet to fully integrate it into daily routines. While 86% of respondents said air quality can impact wellbeing as much as diet or exercise, only one in three has considered it part of their everyday health habits.
The research also found that many consumers continue to rely on basic solutions, with 71% believing opening a window is sufficient, despite common household activities such as cooking, pets and cleaning products contributing to indoor air pollutants, the company said.
The BreatheClear Max is designed to respond to changes in the home environment in real time. The system scans the environment 3,600 times per hour, detecting factors such as motion and activity that may indicate changes in air quality and adjusting its performance accordingly, according to SharkNinja.
A built-in display provides real-time visibility into air quality levels, including pollutants such as dust, allergens and VOCs, along with daily and weekly tracking.
“Creating a healthy home goes beyond what we eat or the products we use — it includes the air we breathe every day,” said Neil Shah, chief commercial officer at SharkNinja. “Most air purifiers are reactive by design. They wait for irritants to spike, then respond. With BreatheClear Max, we asked a different question: what if your purifier could anticipate changes in your environment and adjust before air quality drops? This is a system that works continuously and intelligently in the background, helping support a healthier home day and night.”
The unit is designed to capture 99.98% of airborne particles, including dust, microplastics and allergens such as pollen, and is engineered to operate for up to six years without routine filter replacement.
The Shark BreatheClear Max with NeverChange is available now for $449 through SharkNinja.com, Amazon.com and Costco, both online and in stores. Additional sizes in the BreatheClear line are expected later this spring.
