SharkNinja has announced it is entering into the beverage category with the Ninja Thirsti Drink System which allows the user to personalize their drink by still, sparkling, flavor, function and size.
Consumers can easily create a drink for every mood, moment and craving with the Ninja Thirsti, said the company. Ninja offers a wide variety of zero-calorie, zero-sugar flavored water drops, including Splash Flavor Water Drops with a hint of fruit flavor; Vitamin Flavor Water Drops that are a good source of B3, B6, and B12 vitamins while being flavorful; Hydrate Flavor Water Drops that are hydrating, boldly flavored and sweetened beverages with zero calories and zero sugar; and Energy Flavor Water Drops that have 50mg of caffeine for a 12-oz. drink, equivalent to a cup of black or green tea. The drinks can be made with many combinations of flavors, two flavor strengths, three fizz levels and four sizes.
“We are excited to introduce the Ninja Thirsti and officially join the fast-growing beverage category,” said Neil Shah, chief commercial officer at SharkNinja. “Through significant consumer research, we identified the challenge of many households to find better drink options that meet their family needs and wants without having to buy a shopping cart full of drinks. By delivering a better beverage experience with our newest innovation, consumers have the freedom to create their own personalized drink by function, flavor, carbonation, and size. With thousands of different combinations and flavor fusions, the Ninja Thirsti possibilities are endless.”
Along with the ability to customize and craft unique drinks, the Ninja Thirsti is a space-efficient and environmentally-conscious solution. The Thirsti could save up to 1,000 single-use bottles and cans over the course of a single year, according to SharkNinja.
The Ninja Thirsti is now available for pre-order for $179.99 on NinjaKitchen.com. It will also be available for purchase at major retailers including Amazon, Walmart, Best Buy and Kohls soon.
