SharkNinja, Inc. has announced actor and comedian Kevin Hart as a new global ambassador, joining soccer star David Beckham on the company’s journey to fuse product innovation and brand partnerships that drive culture.
“I’m always running around – on set, in the office, chasing my kids – and I need products that can actually keep up with me!” said Hart. “SharkNinja gets it. Their products work fast and smart, just like my lifestyle demands. Plus, working with David Beckham as my neighbor? We’re going to turn everyday household tasks into must-see content. When I say we’re bringing the funny and the function, I mean it because if you can’t laugh while you’re vacuuming, you are doing it wrong.”
“Kevin Hart is the perfect addition to our roster of ambassadors,” said Mark Barrocas, chief executive officer of SharkNinja. “His ability to connect with audiences through humor while showcasing real product benefits creates the kind of authentic storytelling our consumers crave. This partnership opens an exciting new chapter in how we demonstrate that innovation can be accessible, entertaining and make everyday life better.”
The series peeks into the everyday lives of Beckham and Hart, doing relatable things and sharing their favorite SharkNinja performance-driven products. In partnership with Hartbeat, Hart’s multi-platform entertainment company, the campaign will air on television and social media, with new content rolling out through fall 2025 and beyond.
“At Hartbeat, we believe the best brand storytelling should feel like entertainment. We want to make brands part of the laugh, not just part of the backdrop,” said Janina Lundy, Hartbeat EVP, head of marketing and brand partnerships. “We were excited when SharkNinja came to us wanting to play in that space. With Kevin and David as neighbors, we created a series that takes everyday household moments and turns them into comedy rooted in real life.”
