Scrub Daddy is entering the pet category through a new licensing agreement with Pets + People, which will produce and market Scrub Daddy-branded pet products.
The partnership with Pets + People (formerly Fetch for Pets) is designed to extend Scrub Daddy’s brand of cleaning products into a line of pet stain- and odor-control products and tools.
Under the agreement, Pets + People will design, manufacture and distribute the Scrub Daddy for Pets line across global retail and online channels. The company said it intends to translate the Scrub Daddy name into safe, pet-friendly formulas and purpose-built tools designed to tackle everyday messes.
“Scrub Daddy was built on the idea that cleaning should be both fun and effective and that philosophy extends naturally into the pet category,” said Aaron Krause, founder and CEO of Scrub Daddy. “Pets are part of the family and bring a smile to your face, just like our sponges; however, they also create everyday messes that require powerful cleaning solutions. Partnering with Pets + People allows us to expand Scrub Daddy into pet stain and odor care with formulas and tools pet parents can trust, while still delivering the performance and personality our fans expect.”
Keri Lenoci, née Lustberg, director of licensing for Pets + People, added, “We’re all smiles about our partnership with Scrub Daddy, a brand that’s famous for pushing boundaries and making cleaning fun. We’re excited to bring the Scrub Daddy brand into the pet category — expanding into new aisles and new stores with this launch. Our mission is to tackle tough pet stains and odors without harsh ingredients, delivering a clean that’s both gentle and effective for pets and their homes. Cleanup is one of the most common challenges pet parents face, and with Scrub Daddy for Pets, we’re putting a fresh spin on everyday messes — just like Scrub Daddy and Scrub Mommy did when they changed the cleaning game,”
The product launch is slated for 2027.
