Home Regal Ware’s Jeffrey Reigle Passes Away at 72
November 27, 2023

Regal Ware’s Jeffrey Reigle Passes Away at 72

Jeffrey Reigle, longtime leader of the family run Regal Ware cookware manufacturing and marketing business, died Wednesday, November 22. He was 72.

Reigle, a third-generation descendant of Regal Ware founder J.O. Reigle, was president and CEO of Regal Ware from 1992 to March 2021, when he was succeeded by his son, Ryan. Jeffrey Reigle was Regal Ware’s board chairman.

Kewaskum-WI-based Regal Ware is a longtime manufacturer and marketer of cookware. The company, which produces cookware in nearby West Bend, WI, markets premium cookware under such brands as Saladmaster and American Kitchen through direct-sales, retail and e-commerce channels. The company previously was a leading retail cookware supplier under such brands as Regal Ware and Club. The company recently sold the Espro brand of coffee and tea products to DKK.

“My father was not only a brilliant leader but also a loving husband and father,” said Regal Ware CEO Ryan Reigle. “He set a high standard for us as a family and as a company. His legacy of compassion, innovation, transformation, and commitment to our core values will guide us forward.’

Jeff has served as chairman Direct Selling Association, chairman of the Direct Selling Education Foundation and president of Cookware Manufacturers Association. He was inducted into the Direct Selling Association Hall of Fame in June 2018.

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