Safely, a line of home care and cleaning products founded by Kris Jenner and Emma Grede, has launched its first scent expansion: Calm, a lavender scent.
Safely, which launched in March and first partnered in retail with Bed Bath and Beyond, has made it its mission to make accessible, safe cleaning products with ingredients and aromatherapy-based scents that are designed to be better for the home and environment. The products are free of artificial stabilizers and dyes and feature plant-powered ingredients and natural scents.
The new Calm scent has top notes of lavender, coconut milk and lemon with middle notes of tonka, heliotrope and rose and base notes of vanilla. “Think warm lavender with a toasty hint of piña coladas,” the company said. The line will launch with hand soap, universal cleaner, everyday laundry detergent and dish soap.
The Calm scent is selling now exclusively at Walmart stores nationwide and at Walmart.com. Retail prices in the line range from $5.98 to $13.98.