Made In Cookware is collaborating with GiftNow to help buyers gift its direct-to-consumer cookware for Mother’s Day, Father’s Day, weddings and other occasions.
The partnership allows consumers to give friends and family a digital unboxing experience and the opportunity for the recipient to modify the Made In gift to their tastes and preferences before the gift ships.
“As a direct-to-consumer culinary favorite, Made In Cookware was looking for a holistic, integrated gifting solution to round out its already strong e-commerce platform,” said Pari Raccah, senior vice president and general manager for GiftNow at Synchrony. “GiftNow enables Made In Cookware enthusiasts to confidently gift high-performance cookware, delighting recipients with a personalized digital unboxing experience and giving them the opportunity to select exactly what they want from more than 150 products and 20 collections before the gift even ships.”
“Our business was built by our loyal fans, who share their love of Made In Cookware via word-of-mouth, five-star reviews or by showing off their cookware by creating restaurant-quality experiences in their own homes,” said Chip Malt, CEO and co-founder of Made In Cookware. “This partnership with GiftNow makes it easy and seamless for them to share the perfect, long-lasting gift with friends and family. GiftNow delivers a dynamic digital gifting experience that our digitally savvy customers expect with the flexibility to allow recipients to modify their gift and select the exact Made In Cookware product to suit their preferences and their kitchen.”