O-Cedar has unveiled Punch Scrub Sponges, a line of scented, fruit-shaped scrub sponges.
The sponges combine non-scratch cleaning performance with fruit-inspired designs and are built to withstand daily messes, according to O-Cedar. They rinse clean and are dishwasher-safe for repeated use.
The Punch lineup includes:
- Lemon Flexible Scrub Sponge: Flexible and easy to maneuver, it works on delicate surfaces and hard-to-reach areas. Its shape bends to clean stemware, vases, water bottles and more.
- Apple Multi-Use Scrub Sponge: Designed for everyday cleaning, the sponge stays firm in cold water for tougher scrubbing and softens in warm water for wiping surfaces and soaking up spills.
- Orange Heavy Duty Scrub Sponge: Featuring the same thermo-active technology as the Apple sponge, it also includes a power scrub layer to cut through baked-on food, greasy stovetops, grills and other stubborn messes, the company said.
“Punch Scrub Sponges were created to make cleaning feel a little more joyful while maintaining the powerful performance O-Cedar products are known for,” said Kate Bracaglia, senior omnichannel brand manager at O-Cedar parent company Freudenberg Home and Cleaning Solutions.
To celebrate the launch, the brand is introducing the “Punch Up the Joy Awards,” a consumer voting campaign that celebrates social media creators who inspire joy, creativity and colorful living, O-Cedar said. The campaign encourages consumers to make simple swaps that brighten everyday routines. Voting is open now through October 2, 2026.
Punch Scrub Sponges are available now at major retailers nationwide. The sponges retails for $3.99 each and $11.99 for a three-pack.
