The Williams Sonoma at New York City’s Columbus Circle recently hosted an event to celebrate the exclusive launch of the new Jura Z10 Aluminum Midnight Blue automatic coffee machine.
More than 250 Williams Sonoma guests attended to see the new Z10 in action and sample hot and cold brew specialties prepared by the coffee machine.
The limited-edition Midnight Blue is described by Jura as a luxurious shade of dark blue inspired by starlit nights. The tone is designed to complement the original design of the Z10 coffee machine, including the curved aluminum front panel and an illuminated clear water tank with a wave design.
Williams Sonoma is the exclusive retailer for the JURA Z10 Aluminum Midnight Blue.
The Z10 prepares up to 32 beverages. The machine’s Cold Extraction Process slowly pulses cold water through freshly ground coffee under high pressure for what the company said is a new way of experiencing coffee with a balanced aroma.
The Z10 showcases a Product Recognizing Grinder, which recognizes the selected coffee specialty, including hot and cold brews, and adjusts the fineness of the grind accordingly, instantly and precisely, according to Jura.
The Z10’s intuitive interface features a 4.3-inch touch display with a Blue Crystal Rotary Switch. The touchscreen shows the image and name of each specialty beverage. Integrated cleaning and maintenance are designed to keep the machine in peak condition. The Z10 has integrated Wi-Fi Connect and is compatible with J.O.E. (Jura Operating Experience), an exclusive free app for operating the machine from a smartphone or tablet.
The limited-edition JURA Z10 Aluminum Midnight Blue, sold exclusively by Williams Sonoma, has an actual retail price of $3,999. The Z10 is also available in Aluminum White, Diamond Black and Diamond White.
