Notabag has brought a hybrid tote-and-backpack design to The Inspired Home Show, offering a bag that converts between the two formats with a simple tug of a string.
Produced by LSY Defense, the Notabag transforms from a tote to a backpack by tightening the integrated shoulder straps, allowing users to switch from handheld carrying to hands-free use.
When not in use, the bag folds into its own pocket, creating a compact pouch for storage.
The reusable bag is water-resistant and machine-washable, with a carrying capacity of up to 33 pounds (15 kilograms). An interior pocket provides storage for small items such as keys or a wallet.
LSY Defense said the product is designed to reduce reliance on disposable bags while supporting everyday uses, including grocery shopping, commuting and travel.
The company also commits 1% of annual sales to environmental nonprofits as part of its sustainability program.
Notabag is becoming available with a suggested retail price of $28.50.
