Nespresso USA has opened a New York City flagship as a uniquely crafted space in the heart of the city’s iconic Flatiron district, one established to inspire consumer exploration of beverage flavors, style and rituals.
Nespresso designed the lower-level Hidden Cup Coffee Bar as an intimate setting featuring exclusive beverage recipes introduced throughout the year. The menu will address trends such as functionally enhanced coffee and zero-proof blends, as well as Nespresso classics and an exclusive presentation of mocktails. A second downstairs space, the Nespresso Lounge, gives visitors room to gather, socialize and test their barista skills with self-service coffee machines. The flagship also gives visitors a chance to try out Nespresso Professional machines and provide details about where they can be found in restaurants and hotels across the city..
“Our Nespresso New York City Flagship is more than a boutique,” said Jason Webber, vice president of sales, Nespresso USA, in announcing the opening. “As the pinnacle of our retail strategy, it’s the first in North America to bring our vision to life, blending the elements of discovery and experience with a local NYC touch.”
