The owner of the Martha Stewart brand and The Cookware Company are collaborating to launch the first-ever Martha Stewart kitchen electrics collection, available exclusively at Amazon.
Marquee Brands owns the Martha Stewart brand with Stewart serving as a strategic partner overseeing the brand. The Cookware Company, licensee for the Martha Stewart electrics, also is developer and marketer of GreenPan cookware and kitchen electrics.
The new Martha Stewart kitchen electrics collection combine practical features with modern design and reliable performance for home cooks of all skill levels,” according to an announcement from the Martha Stewart organization, The collection includes stand mixers, coffee/spice grinders, ovens, slow cookers, air fryers, rice cookers, blenders, toasters, waffle makers, milk frothers and other kitchen electrics crafted to reflect Stewart’s commitment to quality, beauty and practicality, Stewart said. The design of each piece blends into the kitchen environments with simple forms and discreet digital displays that disappear when not in use, keeping countertops visually clean, she added.
Standout pieces include a French door air fry oven, a powerful stand mixer and a sleek touchscreen toaster, all priced for everyday use, according to Stewart.
Main features, according to Stewart, include:
- Design. Simple forms and neutral finishes in four colorways – Honeydew, Linen, Caviar and Sky, with Indigo coming in May – formulated to blend into kitchens.
- Smart Functionality. Easy-use controls and versatile features designed to make cooking easier.
- Trusted Performance. Durable construction that provides consistent results across a variety of cooking tasks.
- Affordability. High-quality appliances priced from $39.99 to $299.
The full collection is available now exclusively at Amazon, where Martha Stewart operates a storefront.
