In celebration of the brand’s 100th anniversary last year, Browne USA will unveil a new line of Betty Crocker licensed bakeware, tools and accessories at the upcoming Inspired Home Show. All of the new items will feature the updated Betty Crocker logo and polka dot graphic.
The new collection includes a wide array of products that spans non-stick coated carbon steel baking and roasting pans, as well as cookie sheets and a cooling/icing rack. An assortment of silicone tools, in the brand’s iconic red color, is also included in the launch and comprise of various spoons, turners, spatulas, a ladle and brush. Mixed material products that also feature silicone include a whisk, trivet, dough scraper, oven mitt and sets of measuring cups and spoons.
“Following the milestone birthday, the General Mills team gave the Betty Crocker brand a refresh to realign it and relaunch for the modern-day consumer,” explains Naddia Prandelli, Director Retail Sales, Browne & Co. “They wanted it to be more inclusive of all kinds of makers, celebrating people who love to bake and cook in their own special ways. The Betty Crocker brand is one of the most loved brands in the US and we feel very strongly that seeing a good quality bakeware collection will be welcomed by consumers that love the brand.”
Highlights of the collection include a new Angled Baking/Cookie Sheet that features large grip handles and a unique angled bottom for easy release of baked goods after baking, said the company. The new silicone tools feature a large hanging hole for convenient storage and some styles include an ergonomically curved handle for easy pick-up and a built-in nub to rest on pots to help keep surfaces clean.
Meanwhile, the new Oven mitt includes a soft cotton interior, printed in the brand’s red and white polka dot design, with a silicone exterior with a slip-resistant texture for a secure grip, said Browne USA. The new silicone trivet features the Betty Crocker logo in the center and has a textured polka dot surface. The trivet has a raised construction to ensure surfaces underneath remain protected.
The new Betty Crocker-licensed line of baking accessories will be on display at the Browne USA, Inc. booth.
