KitchenSupply has launched a new collection of handcrafted bamboo serveware, Lexa, positioned under the Joyce Chen brand.
Every item in the Lexa collection is made from 100% natural bamboo and shaped by hand, creating one-of-a-kind pieces that are designed to be functional and beautiful, according to KitchenSupply. The natural variation and artisan craftsmanship give each bowl, tray and plate its own, unique character. The products are lightweight, shatter-resistant and naturally sustainable. While they are designed for everyday use, the serveware items can also add an elegant, organic touch to the table, said the company.
“Lexa is a thoughtful extension of the Joyce Chen brand,” said Kelly Walsh, vice president at KitchenSupply. “The Joyce Chen name has always stood for quality, tradition and accessibility in Asian kitchenware — and the Lexa collection aligns perfectly with those values while bringing something truly fresh and artisanal to the line.”
The addition is designed to strengthen Joyce Chen’s position not only in cookware but also in serveware and tabletop accessories that support sustainable craftsmanship and conscious design, KitchenSupply added.
The Lexa collection will be available for wholesale ordering beginning this September.
