KitchenAid is expanding its Porcelain White colorway to include a wider range of countertop appliances.
Initially introduced in 2023 as a stand mixer color, Porcelain White debuts across KitchenAid’s small appliance lineup, including the Go Cordless System, Grain and Rice Cooker, Pure Power Blender, Fully Automatic Espresso Machine KF8, Stand Mixer with Walnut Wood Bowl and Semi-Automatic Espresso Machine Walnut Wood Accessory Pack.
“We introduced the Porcelain White colorway after our Color, Material and Finish team identified a growing consumer desire for warmer, more welcoming white tones in the home,” said Chad Ries, global brand marketing director at KitchenAid Small Appliances. “Our innovative trend research ensures KitchenAid stays ahead of consumers’ design preferences, and as Porcelain White becomes a modern classic, we’re thrilled to expand it across an even wider range of products.”
“As we were developing the Porcelain White colorway, our team was inspired by how home white shades in the kitchen have evolved over the past 30 years,” said Brittni Pertijs, the Color, Finish and Material manager at Whirlpool. “Porcelain White never goes out of style. It balances the inviting warmth with elegant timelessness, evoking the smoothness and enduring quality of porcelain dishes. It’s a color just as versatile as your style.”
The new Porcelain White products are available now on KitchenAid.com, with the exception of the Semi-Automatic Espresso Machine Walnut Wood Accessory Pack, which will be available in October.
