Jura USA received the LEO Award for “Best Performance Overall” at the recent 2025 Jura Global Sales Conference in Switzerland.
The global Jura conference, held every three years, brought together more than 500 attendees from Jura affiliates from more than 50 countries. The LEO Award, named after Jura’s founder Leo Henzirohs, is an internal recognition of exceptional sales performance, market leadership and brand-building excellence among Jura’s worldwide affiliates.
Jura USA earned recognition for its record-breaking sales and outstanding contribution to building the global presence of the Swiss luxury brand of premium automatic coffee machines, according to the parent company. This marks the fourth “Best Performance Overall” award for Jura USA, which also won the award in 2014, 2017, and 2022.
“This award is a testament to our Jura USA’s passion, focus, and belief in the Jura brand,” said David Shull, executive vice president, marketing and communications for Jura USA. “The ‘Next Gen’ innovations unveiled at the conference will inspire us to push even further as we continue expanding in the U.S. market.”
Pictured above: Emanuel Probst (right), CEO of Jura, presents the “Best Performance Overall” award to Tom McMahon, president of Jura USA, during the 2025 Jura Global Sales Conference in Switzerland.
