Dyson has launched the Supersonic Nural hair dryer, featuring new sensor technology resulting in what the company reports is its most intelligent hair dryer.
The hair dryer features a scalp protect mode using a network of “Nural” sensors, automatically reducing heat as it nears the head. These sensors also improve the styling experience, enhance hair shine and prevent heat damage, according to Dyson. When in scalp protect mode, an LED light color will automatically change between yellow (low heat), to orange (medium heat) and red (high heat) depending on the distance the machine is from the head.
The hair dryer, which comes with new attachments for all hair types, offers attachment recognition to learn a user’s styling preferences and automatically controls a routine for fast, healthy drying with no extreme heat. A new Wave+Curl diffuser has been engineered for waves, curls and coils. Other attachments include a gentle air attachment, a styling concentrator, a wide-tooth comp and a flyaway attachment.
A pause detect feature uses a motion-sensing accelerometer that automatically deactivates the heater and decreases airflow and noise when you are in between styling passes.
“Shawn Lim, Dyson’s head of research, said, From our research into the science of hair, we know that there is a connection between the quality of hair and a healthy scalp. The scalp tissue comprises different layers, with the outermost layer serving as a barrier against external stressors. But when your scalp is damaged, moisture loss can occur, a key factor in our development of the Scalp protect mode feature. This helps to maintain scalp moisture levels, prevent overdrying and allows for gentle drying.”
The hair dryer, offered in such colors as Ceramic Patina with Topaz and Vinca Blue with Topaz, has a clear end cap to show its internal technology. The Dyson Supersonic Nural hair dryer, including five attachments, retails for $499.99.