The Yankee Candle Company, Inc., part of Newell Brands, has announced the Love is Love limited-edition fragrance to raise awareness of the global nonprofit Rainbow Railroad.
Love is Love, launching in May, featured a blend of fragrance notes that includes sweet fruits, florals and warm woods, according to the company. Yankee Candle will donate $100,000 to Rainbow Railroad, a global nonprofit, to support its work as LGBTQIA+ advocates.
“We’re proud to be supporting Rainbow Railroad’s important cause. Together, we can not only work to eliminate discrimination and hate, but we can also champion acceptance and impact change, not just throughout Pride month, but the whole year,” said Lisa McCarthy, president of the Home Fragrance Business Unit at Newell Brands. “The work that Rainbow Railroad does truly ties into our core corporate values of Truth, Transparency, Teamwork and Trust, and the crucial role each value plays in helping individuals find their way to safety.”
Kimahli Powell, executive director at Rainbow Railroad, continued, “Our work with Yankee Candle will not only aid in raising global awareness of what we do, but it will also raise vital funding that will specifically provide direct livelihood support for many at-risk LGBTQIA+ people, keeping them safe whilst they wait to be evacuated. The donation will help individuals in severe circumstances start new lives of freedom and safety. We are proud and grateful to be working with Yankee Candle on this exciting new partnership.”
The limited-edition Love Is Love fragrance will be available in two 3-wick candle designs. The Pride 3-Wick Candle and Tote Bag will sell for $30 at Yankee Candle retail stores, and a single 3-Wick Candle will retail for $26.50 at YankeeCandle.com and select retailers in May.
