The Cookware & Bakeware Alliance (CBA) has updated the membership levels available to industry participants.
The CBA now offers four distinct membership classifications: general, associate, supplier and retailer. These classifications reflect the diverse roles and contributions of companies within the cookware and bakeware market in the United States and Canada, according to Fran Groesbeck, CBA managing director.
General membership in the CBA is open to all persons, firms or corporations engaged in the manufacture for sale of cooking and/or baking utensils or accessories. Associate membership is available to those who have established a presence in the market but have not yet met all the requirements of CBA general membership.
Supplier membership is open to entities engaged in supplying or supporting the manufacture of cooking and/or baking utensils or accessories. Retailer membership is available to those engaged in the retail sale of cookware and/or bakeware.
All CBA members, regardless of their category, must demonstrate a long-term, primary commitment to the industry, reliably service warranties, exhibit excellence in manufacturing and innovation, ensure product quality consistent with price points, prioritize the safety and welfare of employees, be environmentally conscious, and be devoted to consumer protection, Groesbeck said.
Kris Malkoski, Newell Brands’ CEO, Learning & Development & Commercial Head EMEA & Asia of Newell Brands and former CBA board member, said, “(Newell) sees the Cookware & Bakeware Alliance as a critical voice to ensure quality, integrity, and consumer safety for our end-users. Being a part of the CBA ensures that we receive timely global knowledge and communication, that we are part of advocacy and education issues that affect our industry, and that we can meet and engage with other manufacturers and retailers regarding cookware and bakeware topics.”
For more information about the Cookware & Bakeware Alliance, visit www.cookwareandbakeware.org.