The Cangshan Company has named business-to-business veteran Lynda Whittle director of marketing.
Whittle leads Cangshan’s marketing strategy, overseeing brand development, performance marketing and customer engagement initiatives.
Whittle has more than 15 years of experience leading B2B marketing strategies across manufacturing, commercial interiors and design-driven industries. She has held senior leadership roles at brands such as Foliot, HNI Corporation and Mohawk Industries, driving cross-functional collaboration across marketing, sales and product teams. Henry Liu, founder and president of Cangshan, said, “(Whittle’s) track record in elevating brand visibility, driving digital strategy, and generating meaningful growth in both leads and revenue is impressive. We’re confident that her insight and energy will make an immediate and lasting impact across our entire portfolio.”
Whittle said, “My passion is bringing marketing, product and sales teams together to create powerful brand stories and innovative strategies that connect with customers.”
